Bottega Veneta is an Italian luxury brand founded in Vicenza in 1966. The company developed a distinctive leather weave design, called intrecciato, that was used on the exterior of many of its products where other brands used labels or prints. The label became famously known as the "no brand" label when they ran a campaign that reenforced their brand philosophy and 70s slogan "When Your Own Initials Are Enough".
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